My goal for this project involved redesigning website copy, working on case studies as well as SEO blog posts to give Updot a whole new look. Establishing a brand tone and consistently strong writing played a big role in projecting Updot as an elevated player in the field- for my projects a heavy emphasis isn't just laid on the words said but how you say it.
In terms of SEO work: writing numerous blog posts tying into an overall crafted content strategy was a key component in the search engine optimization. While the blog posts brought in better ranking for search engines, it also posited Updot as a symbol of confidence, clarity and knowledge.
