SWEETROAST

A passion project for a coffee shop brand called Sweetroast. The creative direction for this project was to create something modern, clean and bold. On one hand the brand feels serious because of the clean, meticulous designs. But the illustrations and the copy provides a playful feel to the brand, giving it personality.

A different colour palette provides the opportunity to show clear distinction in product. The lighter pink, cream, and yellow combination is representative of light roast blends.