Rim Source - Product Page UX & CRO.

Conagh Williams

Verified

Rim Source - Product Page UX & CRO.

Project Overview.

Client Rim Source Motorsports, a Baltimore-based provider of high-end, luxury automotive components, specialising in forged wheels and custom installations.
Challenge Increase online sales by reducing purchase friction to boost conversions.
Role UX improvements by designing and developing optimised product detail pages (PDPs).
Process:
Analysed competitor sites and client-preferred website designs.
Created wireframes, then detailed mock-ups using Figma.
Developed the PDPs using Replo.
Results Enhanced PDP usability and information hierarchy, leading to increased online sales.
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What the client had to say

Conagh designed and built our Shopify homepage and product detail pages with exceptional skill. He’s professional, efficient, and truly about his business. His work was top-notch, delivered beyond expectations, and we highly recommend him.

Larry Spriggs Jr, Rim Source Motorsports

Sep 30, 2024, Client

Posted Mar 21, 2025

Improved PDP UX and UI, leading to smoother buying flow, reduced friction, and a boost in online sales—client returned for more work.

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Timeline

Sep 28, 2024 - Sep 30, 2024

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