Webflow + CMS + JS + SEO (Bitbuy Converter Page)

For Bitbuy Canada, we built a scalable conversion landing page system they can use to advertise specific crypto and fiat pairs on Contra and through search.

Instead of hard coding each page, we set up a CMS driven template where the slug controls the entire experience for that pair. For example:

Each slug like ethereum-to-usd or bitcoin-to-cad maps to a CMS entry that defines the page content: titles, meta description, headings, on page copy, FAQs, and CTAs. This allows Bitbuy to support 1 000+ variants of USD, CAD, and crypto pairs from a single layout, while still keeping every page unique and easy to manage from the CMS.

We also integrated a dynamic price chart on the page that shows how the selected asset has moved over time. The chart pulls live market data and renders a responsive price history so visitors can see real time and historical performance for that specific pair directly on the landing page.

On the technical SEO side, we handled clean and descriptive URL structures, unique metadata for every pair, canonical tags, Open Graph tags, and proper hreflang usage for en-ca. We also focused on performance and Core Web Vitals by keeping the page lightweight and optimizing how the price chart and market data load. All of this helps the long tail “convert X to Y” pages rank better and stay consistent with Bitbuy’s broader SEO strategy.