doTERRA Email Marketing Sequence [Sample]
doTERRA Email Marketing Sequence
Email 1: Welcome Email
**Subject: Welcome to the doTERRA Family! Here's Your Essential Oils Journey Starter
Dear [Customer Name],
Welcome to the doTERRA family! I'm thrilled you've taken the first step toward enhancing your wellness journey with our pure, therapeutic-grade essential oils.
As you begin exploring the power of essential oils, I wanted to personally reach out and thank you for choosing doTERRA. Whether you're looking to support your family's wellness, create a toxin-free home, or simply enjoy the aromatic benefits of our oils, you've made an excellent choice.
What happens next?
Check your inbox in the coming days for helpful tips on using your starter kit oils
Join our private Facebook community where you can connect with other oil enthusiasts and ask questions
Mark your calendar for our upcoming virtual class: "Essential Oils 101" on [DATE]
If you have any questions before then, please don't hesitate to reply to this email or call our customer care team at [PHONE NUMBER].
Here's to your wellness journey!
[Your Name] doTERRA Wellness Advocate
P.S. As a special welcome gift, use code WELCOME15 for 15% off your next purchase. Valid for 7 days only!
Email 2: Educational Content (3 days later)
**Subject: 3 Simple Ways to Use Your doTERRA Oils Today
Dear [Customer Name],
Now that you've had your doTERRA oils for a few days, I wanted to share some quick and easy ways to incorporate them into your daily routine.
1. Morning Energy Boost Add 2-3 drops of Wild Orange and Peppermint to your diffuser to create an uplifting atmosphere that energizes your mind and body as you start your day.
2. Tension Relief Apply diluted Lavender to the back of your neck and shoulders after a long day to help ease tension and promote relaxation.
3. Natural Cleaning Add 5-7 drops of Lemon oil to a spray bottle filled with water for a refreshing, natural surface cleaner that's free from harsh chemicals.
Safety Tip: Remember that less is more with essential oils. Start with just 1-2 drops and always dilute with a carrier oil when applying to skin.
Which oil from your starter kit are you most excited to try? Reply to this email and let me know - I'd love to send you some specific tips for that oil!
Breathe deeply,
[Your Name] doTERRA Wellness Advocate
P.S. Don't forget about your 15% welcome discount with code WELCOME15 - it expires in 4 days!
Email 3: Problem-Solution (7 days later)
**Subject: Seasonal Challenges? Here's How doTERRA Can Help
Dear [Customer Name],
As the seasons change, many of us face challenges with environmental threats, shifting moods, and maintaining our energy levels.
The good news? Your doTERRA essential oils can be powerful allies during this transition!
Seasonal Support Kit: Special Offer
This week only, we're offering our Seasonal Support Kit at 20% off. This carefully curated collection includes:
Breathe® Respiratory Blend: Promotes feelings of clear airways and easy breathing
On Guard® Protective Blend: Supports healthy immune function
Peppermint: Cools and soothes
Easy Air Touch Roller: Convenient on-the-go support
Customer Spotlight: "I was skeptical at first, but these oils have completely transformed how my family handles seasonal changes. The Breathe blend is now something we can't live without!" - Maria S., doTERRA customer since 2022
Would you like to learn more about supporting your family's wellness through the changing seasons? Join our free webinar this Thursday at 7 PM EST.
[REGISTER NOW BUTTON]
Stay well,
[Your Name] doTERRA Wellness Advocate
Email 4: Educational Deep Dive (10 days later)
**Subject: The Science Behind Your doTERRA Oils: Quality Matters
Dear [Customer Name],
Have you ever wondered what makes doTERRA essential oils different from those you might find at a local store?
Today, I want to share what makes doTERRA's oils truly special: our CPTG Certified Pure Tested Grade® quality protocol.
What does CPTG mean for you?
Purity: Our oils contain no fillers, synthetic ingredients, or harmful contaminants
Potency: Each oil meets strict chemical composition standards for maximum therapeutic benefit
Sourcing: We partner with artisanal farmers worldwide through our Co-Impact Sourcing® initiative
Testing: Every batch undergoes multiple tests for quality and purity by third-party laboratories
Did you know? doTERRA's Lavender is sourced from high-altitude farms in Bulgaria and France, where perfect growing conditions produce oil with optimal linalool and linalyl acetate levels - the compounds responsible for Lavender's calming properties.
Take a virtual tour of our testing facility and see the CPTG process in action: [VIDEO LINK]
Understanding the quality behind your oils helps you use them with confidence for your family's wellness.
Have any questions about how our oils are sourced or tested? Hit reply - I'm here to help!
With appreciation,
[Your Name] doTERRA Wellness Advocate
Email 5: Loyalty Program (14 days later)
**Subject: Reward Yourself: How to Save 25% on Every doTERRA Order
Dear [Customer Name],
Did you know that our most satisfied customers save an average of 25-30% on their essential oil purchases?
As you continue your wellness journey with doTERRA, I wanted to make sure you're aware of our Loyalty Rewards Program - the smartest way to purchase your oils.
How it works:
Set up a monthly Loyalty Rewards order (minimum 50 PV)
Earn 10-30% back in FREE product credits
Receive a FREE product of the month when ordering by the 15th
Accumulate shipping points for free shipping
The best part? Your loyalty percentage increases the longer you participate - starting at 10% and growing to 30% after your first year!
Example Savings: A customer spending $100 monthly on doTERRA products would receive approximately $300 in FREE products during their first year through the Loyalty Rewards Program.
Ready to start saving? I've attached a quick guide on setting up your Loyalty Rewards order.
[ATTACHMENT: LRP_Setup_Guide.pdf]
Or, if you prefer, I'd be happy to help you set up your first order personally. Just reply with a time that works for a quick call.
To your wellness journey,
[Your Name] doTERRA Wellness Advocate
P.S. This month's free product for orders over 125 PV is our popular Balance® Grounding Blend - perfect for creating a sense of calm and harmony.
Email 6: Testimonial/Social Proof (21 days later)
**Subject: "I Never Thought Essential Oils Could Do This..." Real Stories
Dear [Customer Name],
There's nothing more powerful than hearing how doTERRA oils have changed lives. Today, I wanted to share some inspiring stories from our community:
Sarah's Sleep Transformation "After years of tossing and turning, I was desperate for a natural solution. A friend suggested diffusing Lavender and Vetiver before bed. I was skeptical but willing to try anything. Three weeks later, I've experienced the most restful sleep I've had in decades." - Sarah M., 45
Michael's Workout Recovery "As a personal trainer, I'm constantly looking for natural ways to support my body. Deep Blue® rub has become my secret weapon after intense training sessions. My clients are now asking what my 'secret' is!" - Michael T., 32
The Jensen Family's Home Makeover "We decided to eliminate toxic cleaners from our home after our son developed sensitivities. doTERRA's On Guard® and Lemon have completely replaced our cleaning cabinet. Our home smells amazing, and more importantly, we feel good about what we're using around our children." - The Jensen Family
I'd love to hear how doTERRA is making a difference in YOUR life! Reply with your experience, or post in our Facebook group using #myDoTERRAstory.
Want to experience results like these? I've created a special bundle inspired by these success stories, available at 15% off this week only.
[SHOP NOW BUTTON]
Celebrating your wellness journey,
[Your Name] doTERRA Wellness Advocate
Email 7: Educational/Seasonal (28 days later)
**Subject: Essential Self-Care: Creating Your doTERRA Ritual
Dear [Customer Name],
In our busy lives, we often forget to take time for ourselves. Creating simple self-care rituals with your doTERRA oils can be a powerful way to support your emotional and physical wellbeing.
Your 10-Minute Morning Ritual:
Awaken the Senses (2 min) Start with 3 deep breaths while inhaling Wild Orange from your palms
Set Your Intention (1 min) Apply diluted Frankincense to your pulse points while setting a positive intention for your day
Energize (5 min) Diffuse Peppermint and Lemon while stretching or meditating
Protect (2 min) Apply On Guard® to the bottoms of your feet or take a protective drop in water
Why this works: This simple ritual engages multiple senses, signals to your brain that it's time to focus on wellbeing, and utilizes oils known for their uplifting and protective properties.
Self-Care Collection: Special Offer This week only, receive a FREE wooden essential oil box ($35 value) when you purchase our Self-Care Collection, featuring the four oils mentioned in this ritual.
[SHOP NOW BUTTON]
How do you use your oils for self-care? I'd love to hear your ritual!
With care,
[Your Name] doTERRA Wellness Advocate
P.S. Don't forget our upcoming virtual class: "Emotional Aromatherapy" on [DATE]. Register here: [LINK]
Email 8: Upsell/Cross-sell (35 days later)
**Subject: Take Your Oil Experience to the Next Level
Dear [Customer Name],
Now that you've been experiencing the benefits of essential oils for over a month, you might be ready to expand your collection. Based on the oils in your starter kit, I think you'd love these complementary products:
If you love Lavender... Try Serenity® Restful Blend for an even more powerful relaxation experience. It combines Lavender with other calming oils like Cedarwood and Roman Chamomile.
If Deep Blue® is your go-to... The Deep Blue Polyphenol Complex® supplements provide internal support alongside the topical relief you already enjoy.
If On Guard® is a household staple... The On Guard® collection includes toothpaste, hand soap, and cleaning concentrate - all with the same protective benefits you love.
Customer Favorite: The Emotional Aromatherapy Kit takes your experience to the next level with six blends designed to address specific emotional needs.
This month only: Purchase any of these recommended products and receive a free 15ml bottle of Copaiba (a $47 value) - one of our most versatile oils that works synergistically with your existing collection.
[SHOP RECOMMENDATIONS]
Not sure which direction to take your oil journey? Reply to this email for a personalized recommendation based on your wellness goals.
Enhancing your wellness,
[Your Name] doTERRA Wellness Advocate
Email 9: Re-engagement/Community (45 days later)
**Subject: You're Invited: Join Our Oil Community
Dear [Customer Name],
How has your essential oil journey been progressing? I haven't heard from you recently and wanted to make sure you're getting the most from your doTERRA experience.
Our community is what makes doTERRA special. I'd like to personally invite you to:
Join our monthly Oil Chat - Our next virtual gathering is on [DATE] at [TIME]. We'll be discussing essential oils for focus and concentration.
Participate in our Oil Challenge - For 7 days, we'll be sharing simple ways to incorporate a different oil each day. Perfect for beginners or anyone wanting fresh ideas!
Schedule a Wellness Consult - I'd be happy to offer a complimentary 20-minute consultation to discuss your specific wellness goals and how doTERRA can support them.
RSVP here: [LINK] or simply reply to this email.
I've also attached our "60 Days of Oils" guide with daily suggestions for using your essential oils.
[ATTACHMENT: 60DaysOfOils.pdf]
Looking forward to reconnecting!
[Your Name] doTERRA Wellness Advocate
P.S. Share this invitation with a friend who might be interested in essential oils, and you'll both receive a free Peppermint oil when they attend!
Email 10: Business Opportunity (60 days later)
**Subject: Sharing What You Love: The doTERRA Opportunity
Dear [Customer Name],
Over the past two months, I've noticed your enthusiasm for essential oils and thought you might be interested in something that changed my life: sharing doTERRA with others.
Many of our most passionate customers find that sharing comes naturally when you believe in something. If you've already recommended oils to friends or family, you might enjoy the rewards of doing so more intentionally.
The doTERRA business opportunity offers:
Supplemental income that grows with your passion
Flexibility to work when and how much you want
Community of like-minded wellness advocates
Ongoing education and personal development
Making a difference in others' wellness journeys
Real Results: The average Silver rank Wellness Advocate earns approximately $27,557 annually*, while building meaningful relationships and helping others discover natural solutions.
I'm hosting a no-pressure information session about the doTERRA business opportunity next Tuesday at 7 PM EST. Would you like to learn more?
[YES, I'M INTERESTED - REGISTER HERE]
Even if building a business isn't for you right now, I'm still here to support your personal wellness journey!
With appreciation,
[Your Name] doTERRA Wellness Advocate
*Income disclosed is annual averages from 2022 doTERRA Opportunity and Earnings Disclosure Summary. Results vary based on effort, experience, skill, and many factors. See full disclosure at doTERRA.com.
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Posted Apr 14, 2025
Created a comprehensive 10-email marketing sequence for doTERRA essential oils that guides customers through their journey with the brand.
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