Premium Brand Identity for Mello Brew
Muhammad Shamshad
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Posted May 15, 2025
Mellow Brew is for professionals who demand quality coffee on the go, rich in flavors, effortlessly convenient, and wrapped in warm inviting instant coffee.
The Challenge
How do you make instant coffee feel premium and comforting? The brand needed to blend sophistication with warmth, appealing to fast paced professionals without losing its artisanal touch.
The Solution
A refined yet inuiting identity earthy tones, sleek typography, and elegant packaging capturing the essence of a premium coffee experience, made instant.
CLENT - Mello Brew
TASK - Brand Identity
ART DIRECTION - MUHAMMAD SHAMSHAD
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Mello Brew
By Muhammad Shamshad
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