Caroma.com – Transforming a Legacy Brand’s Online Presence
Project Overview
Caroma is a leading Australian brand renowned for its premium bathroom solutions, including toilets, basins, and fittings. With a rich history of innovation, Caroma aimed to modernize its digital presence to reflect its leadership in the industry. The goal was to provide an enhanced user experience that resonates with its customers, drives engagement, and boosts sales.
Objective
The project’s core purpose was to rebuild Caroma’s website into a high-performance, responsive, and visually appealing platform. This upgrade needed to address:
Outdated design and UX challenges.
Limited SEO capabilities, which impacted discoverability.
Inefficient product navigation and filtering for users exploring Caroma's extensive catalog.
The need for a scalable and maintainable tech stack to support future growth.
The Solution
We adopted a modern approach to tackle Caroma’s challenges, focusing on speed, design, and usability:
Technology Stack:
Leveraged Next.js for server-side rendering and improved performance.
Utilized TypeScript for a robust and scalable codebase.
Integrated Tailwind CSS and custom UI components for a clean, responsive, and visually striking design.
Optimized User Experience:
Implemented advanced product filtering and search functionalities for seamless navigation.
Designed a visually immersive and mobile-optimized layout that showcased Caroma's premium products effectively.
SEO and Performance:
Ensured clean code architecture to enhance SEO rankings.
Achieved optimal Core Web Vitals scores through lazy loading, optimized images, and fast API calls.
Brand Storytelling:
Infused Caroma’s heritage and innovation into every page with high-quality visuals, animations, and storytelling elements.
Results
Improved UX: A streamlined browsing experience led to increased user engagement and reduced bounce rates.
SEO Impact: Significant improvements in organic search visibility and rankings.
Performance Gains: The website achieved load speeds under 2 seconds, providing a seamless experience across all devices.
Client Satisfaction: Positive feedback from Caroma’s internal teams and users, reinforcing the brand’s premium digital image.
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Posted Dec 17, 2024
Rebuilt Caroma's website with Next.js, TypeScript, and Tailwind, enhancing performance, SEO, and user experience while reflecting the brand's premium reputation
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