Brandwright: a 55-second launch film

Brandwright: a 55-second launch film for a concept app, an AI senior brand designer that asks why before it designs. One brand from start to finish: strategy questions, a competitor map, moodboards, colour and type, a vector logo drawn point by point, and the logo coming to life. Concept, UI, motion, sound and edit by me. Self-initiated demo for a fictional product.