Eliminating Synthetic Data Drift Across Multi-Location Funnels by Will HuylerEliminating Synthetic Data Drift Across Multi-Location Funnels by Will Huyler

Eliminating Synthetic Data Drift Across Multi-Location Funnels

Portfolio project
Will Huyler
Technical demonstration. Distinct from a delivered engagement.
When every platform reports its own version of success, the executive team is not short of data. It is short of one number it can defend.
Google Ads, Meta Ads, GA4 and Google Business Profile each measure the same buyers with different windows, models and definitions. Added together, their reports describe more conversions than the business ever recorded: synthetic drift. For a multi-location operator, each market and each agency sees a different slice, and budget follows whichever report is most persuasive.
Dominate Ignite unified telemetry from all four sources into one certified dataset. Each reported conversion is reconciled against the business's own record before it counts, disagreement between sources stays visible as an exception and Row-Level Security gives each location, region and executive the right scope inside one dataset.
What this demonstrates:
• Unification of Google Ads, Meta Ads, GA4 and Google Business Profile telemetry
• A single certified source of truth
• Row-Level Security for multi-market operators
What this does not claim:
• Specific reductions in reported or actual spend
• Identification of any operator
• Independent audit of the certified figures
How Dominate Ignite works: Forensic Discovery. System Architecture. Hardened Execution. Continuous Governance.
The full case file is published at dominateignite.com/case/03/
Dominate Ignite. Growth. Precision. Governance.

0 likes · 0 views · Nov 12, 2026

Google Ads, Meta, GA4 and Business Profile unified into one certified source of truth, with Row-Level Security for every market and role.

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