The logo design I created for the client's company specializing in hemodialysis services is a clever fusion of a kidney and the letter "V" from their company name, "VIOLETTES." This logo employs the negative space technique to seamlessly blend the two elements, creating a visually striking and meaningful symbol. The kidney element represents the core focus of the business, highlighting its specialization in renal care, while the incorporation of the letter "V" adds a distinctive and personal touch. This logo effectively communicates the company's commitment to kidney health and their unique identity in the field of hemodialysis services.