EarthyLiving: Designing a Sustainable Shopping Experience

Mobile App Design & Design System | 2023

EarthyLiving approached to design a comprehensive mobile shopping platform dedicated to sustainable products. Goal was to create an intuitive shopping experience that would make eco-friendly products accessible while educating users about sustainable living. The app was designed for both iOS and Android platforms, targeting environmentally conscious consumers in metropolitan areas.

While the market for sustainable products was growing, there wasn't a unified platform where consumers could find all their eco-friendly needs in one place. The challenge was to create an experience that would:

- Consolidate sustainable products across multiple categories

- Balance commerce with education about sustainability

- Create an intuitive shopping experience without compromising on the eco-friendly message

- Appeal to both seasoned sustainable shoppers and those new to eco-friendly living

The design process began with extensive competitor and user research to understand both market gaps and user needs.

Key focus areas included:

- Analysis of existing eco-friendly marketplaces

- Understanding user behaviors in sustainable shopping

- Identifying opportunities to integrate education with commerce

- Mapping user journeys that balance discovery with purpose-driven shopping

- Used soothing, nature-inspired color palettes

- Maintained consistent visual hierarchy across all screens

- Incorporated sustainable design principles

- Ensured scalability across all product categories

The homepage was carefully crafted to balance multiple objectives:

- Quick access to shopping categories

- Educational content visibility

- Promotional spaces for special offers

- New product discoveries