Mobile App Design & Design System | 2023

When EarthyLiving set out to create a mobile shopping platform, their mission was clear: make sustainable living not just accessible, but effortless. They envisioned an all-in-one app where eco-conscious consumers could explore, learn, and shop for sustainable products—without compromising on convenience or style. Designed for both iOS and Android, the platform was tailored to environmentally aware users living in bustling metropolitan cities.

Despite the rise in demand for green products, shoppers often found themselves bouncing between niche sites and scattered sources. There was no central hub that unified the sustainable shopping experience. The challenge? Build a platform that:

Brings together a wide variety of eco-friendly products under one roof

Seamlessly blends shopping with bite-sized education on sustainable living

Delivers a smooth, intuitive user experience that stays true to EarthyLiving’s eco-first ethos

Engages both seasoned sustainability advocates and curious newcomers

We kicked off with deep-dive research—interviewing users, analyzing competitors, and studying sustainable shopping trends. This strategic foundation shaped a design that was both functional and purpose-driven.

Key focus areas included:

- Analysis of existing eco-friendly marketplaces

- Understanding user behaviors in sustainable shopping

- Identifying opportunities to integrate education with commerce

- Mapping user journeys that balance discovery with purpose-driven shopping

- Used soothing, nature-inspired color palettes

- Maintained consistent visual hierarchy across all screens

- Incorporated sustainable design principles

- Ensured scalability across all product categories

The homepage was carefully crafted to balance multiple objectives:

- Quick access to shopping categories

- Educational content visibility

- Promotional spaces for special offers

- New product discoveries