Oatly Campaign

Carla Ibañez Barquet

Brand Strategist
Copywriter
Social Media Strategist
Oatly

LAUNCHING THE SWEDISH ICONIC OAT MILK INTO THE SPANISH MARKET

Oatly wanted to communicate their arrival to the Spanish market. We went through a brand immersion to understand how to make their principles  relevant to our cultural context. We provided local insights in order to find the perfect fit for the brand in a new market.We worked along bilingual copywriters to craft a digital campaign. The brand has a particular tone of voice that builds its unique personality and help them get to a Spanish audience.
We worked along bilingual copywriters to craft a digital campaign. The brand has a particular tone of voice that builds its unique personality and help them get to a Spanish audience.
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