SaaS copywriting for graphic design solution

Client is an online graphic design solution. The SERPs in their vertical are dominated by some renowned competitors, so we created a marketing strategy to position my client as a cheap, easy-to-use alternative. We went after less competitive keywords at first in order to attract prospects while also being mindful of their ad spend. Our strategy worked great, increasing the client's organic search traffic from 30,000/m to 200,000/m and their registered users from 1,500/m to 45,000/m within eight months.