< 24/Hrs Pitch-Ready Product Validation & Discovery
Marvin Diaz Jr.
Market Researcher
Product Strategist
Technical Writer
Apify
Google Drive
OpenAI
Case Study: CertSage – From Idea to Validated Pursuit
What I Was Given
CertSage started as an idea—a platform leveraging AI to help professionals prepare for certifications with features like personalized study plans and a Companion Mode for engagement through quizzes, reminders, and tailored sessions.
The client provided a brief, informal write-up outlining their concept, target audience, and challenges, including information overload, time constraints, and difficulty staying motivated—common hurdles for certification seekers. They sought guidance to validate their approach, estimate costs, and identify clear next steps to move the idea forward.
What I Delivered
In less than one day, I transformed their idea into a structured, actionable plan that clarified their vision and built confidence for their next steps. Key deliverables included:
1. Engaging Elevator Pitch
Simplified their idea into a clear, compelling pitch anyone could understand, showing how CertSage solves critical pain points for its audience.
2. Ideal Customer Profile (ICP)
Defined two target segments:
Professionals navigating certification requirements.
Organizations providing employee training programs.
Highlighted their pain points, motivations, and decision triggers to guide future messaging.
3. Roadmap for Validation and Growth
Created a phased plan starting with a Minimum Viable Product (MVP) to gather user feedback, followed by a path to roll out advanced features and scale the platform responsibly.
4. Pricing and Revenue Strategy
Designed a value-driven pricing model, including:
Subscription tiers (monthly/annual).
Freemium option to attract new users
Bulk subscription opportunities for organizational clients.
5. Risk and Scalability Plan:
Identified potential hurdles (like maintaining user engagement) and provided strategies to mitigate risks and ensure sustainable growth.
The Result
What started as a rough idea quickly became a clear and actionable plan. The client felt confident that every base was covered, describing the process as a rapid layer of due diligence that gave them the clarity and assurance to continue pursuing their vision.
