Project Title: Wild & Free Collection: Creative Direction and Visual Campaign

Objective:

To develop a compelling creative direction for the "Wild & Free" nail collection, creating a cohesive mood board, and delivering both lo-fi and high-resolution visual assets that capture the essence of the collection.

Creative Direction Overview:

Mood Board Creation: Designed a mood board to visually convey the theme and aesthetic of the "Wild & Free" collection, incorporating elements that reflected the collection’s vibrant and free-spirited vibe.

Campaign Vision: Established the overall creative direction for the campaign, focusing on capturing the dynamic and adventurous spirit of the collection through various visual styles.

COMPONENTS

Mood Board

Concept: Developed a mood board that encapsulates the theme of "Wild & Free," featuring color palettes, textures, and imagery that inspired the campaign.

Purpose: Provided a visual reference for both the studio team and the creative process, ensuring a cohesive and aligned vision.

Creative Direction

Visual Style: Guided the visual style of the campaign, blending high-resolution professional shots with lo-fi, authentic content to create a balanced and engaging presentation.

Concept Execution: Oversaw the execution of the creative concept, including directing the studio shoot and capturing lo-fi content to complement the high-resolution assets.

Visual Assets

Lo-Fi Content: Created and captured lo-fi visual content that provided an authentic and relatable touch to the campaign, enhancing the collection's connection with its audience.

High-Resolution Assets: Collaborated with the studio team to produce high-resolution professional images that showcased the nail collection in a polished and visually striking manner.

Execution

Lo-Fi Content

High-Resolution Assets

Results

Successfully conveyed the "Wild & Free" theme through a well-balanced mix of lo-fi and high-resolution content.

Achieved a visually engaging campaign that resonated with the target audience and effectively showcased the nail collection.

Lo-fi content captured by me: