Marketing campaigns for India's largest airlines - IndiGo, from my time at W+K Delhi.

Role: Art Direction

Collaborators: Creative direction by George Abraham and Josie Raphael, Copywriting by Palak Kapadia + Nainan Chopra

'India by IndiGo' campaign highlights the exhaustive flight routes all across India by leveraging the different festival foods that IndiGo offers on their in-flight menu. The collage style visuals are inspired by India's maximalist aesthetic.

Quick snippets of different festivals to encouraging people to take flights.

Illustration design for "6E Wedding charter"

Visuals made to celebrate 'Engineer's day' in 2020 and 2021

Visual design for IndiGo's airport activations as online ads, boarding passes and printed flyers

In the aftermath of Covid-19, people were naturally hesitant to fly again. The campaign is rooted in nostalgia - encouraging and immersing people in the memories of their previous travels, reminding them to 'Fly Again'. In the first phase of the campaign we targeted a travel-enthusiast couple and used their images all over hoardings, newspaper and online ads calling them out to 'fly again'.

In the second phase we opened this to a larger audience by including solo, friends and family travel.

Art direction for a photoshoot that highlights IndiGo's efforts in driving the Covid-19 vaccination for their entire crew and staff.