Branded Blog Content for Thompson Hotels
From 2018 to 2020, I crafted engaging blog posts and sourced high-quality images for Thompson Hotels. My work adhered to their exacting brand guidelines, which emphasized aspirational and luxury magazine editorial standards.
Alt text: image from a Thompson brand book. Thompson Hotels prioritizes thoughtful design, sophistication, and "just the right bit of bold."
Designed to appeal to Thompson Hotels' sophisticated guests, the content was written to highlight the unique experiences each location offered—all with a touch of humor and edge.
Content for the blog included interviews with authors like Ann Patchett and designer Mara Hoffman
Pitching and writing content for luxury brand standards
As the exclusive blog writer for Thompson Hotels, I pitched and wrote 21 blog posts each month, comprising three stories for seven destinations across North America and Mexico. These stories covered themes of adventure and experience, culture, and interviews.
The content was not only featured on the blog but also appeared on Thompson Hotels' social channels and in their monthly emails.
Alt text: a social media post showing repurposed copy and content.
Streamlined Processes and Multi-Channel Utilization
I delivered the blog copy in Word documents and provided a separate file of photos, which I sourced from social media. This allowed the Thompson Hotels team to easily repurpose the content across other channels, maximizing its impact and utility.
Alt text: A Word doc with blog content next to a social post on the same topic. =
It was a lot of fun! Unfortunately, the blog was discontinued and taken offline due to the pandemic and subsequent acquisition by Hyatt.
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Posted May 15, 2024
Crafted light-hearted and aspirational content for Upper Stories, the Thompson Hotels blog.
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