Funlab - Animated Branding Project
Jay Wilson
Funlab Animated Branding
Role: Motion Designer / Editor
Project timeline: Sporadic (2023-25)
Programs used: After Effects, Premiere Pro, Photoshop/Illustrator
Type of work: Motion branding, templates, retail/static-to-motion conversion, social motion assets
Developed motion branding systems for the Funlab group across multiple sub-brands; converting the logos for the established brands into motion and maintaining the motion style-guide. Built logo resolves, transitions, slates, and supers designed for consistency across social, in-venue screens, and campaign rollouts. Created reusable template libraries (MoGRTs) enabling fast, accurate versioning across the in-house team.
Strike Bowling
Hijinx Hotel
Holey Moley
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Posted Jan 11, 2026
Developed motion branding systems for the Funlab group across multiple sub-brands; converting the logos for the established brands.
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Timeline
Sep 20, 2024 - May 22, 2025
Clients
Funlab
