“You decide” sounds like freedom. Until

“You decide” sounds like freedom.

Until the editor opens the timeline and realizes it actually means:

“Please read my mind.”

Creative freedom works best when the goal is clear.

Tell your editor: • what the video needs to achieve • who it’s for • how you want the audience to feel

Then let them decide how to get there.

Because “make it more us” after the edit is not a creative brief.

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