When writing articles for my clients I want the tone to feel confident but not distant—like having a thoughtful conversation with someone who knows their stuff. At the same time, I’ll make sure it’s practical, using keywords and research to make the piece informative and valuable for anyone who comes across it.

Looking for additional sources to build a stronger story, add credibility, and maybe even create opportunities for future connections or projects is always a good idea. However, I like to accommodate the business style, so a more storytelling approach or a more scientific approach is determined on a case basis.

The goal is for the article to be more than just a breakdown of facts—it should be a piece that invites readers in and makes them think. I work hard to combine clear, accurate information with storytelling to keep people curious and engaged.