Niftory.com Design Update.
Design update & navigation for Niftory.com. The team were open to ideas, but wished to retain most of the old site persona and focus on UX detailing.
I suggested an NFT DApp Gallery to showcase and promote content created using Niftory.
The new content was built into Framer's CMS system, allowing featured projects to be entirely managed from the CMS Dashboard.
I added micro-animations and collected most of the content onto a single landing page, incorporating content that was previously linked to in a new window, into overlays that are all now contained in a single page that reduces distraction and friction during the user journey.