Rachel the SLP

Rachel’s goal is to provide quality materials to other SLP’s allowing them to pivot lessons at any time to provide the best therapy. The tools she provides allows for no-prep lessons, quick lesson ideas, and useful games and materials to enhance any SLP’s database.

Looking at the demographic of Rachel’s target user – low-performing children with learning disabilities – we needed to create a system that is engaging and fun, but also easy to read for all user levels. The logo was approached with a fun, illustrated personal brand, and all supporting materials include bright colors, a simple geometric font, and lots of fun illustrations.

With a visual brand that outperforms the competition and supporting collateral that are useful, fun and engaging, Rachel the SLP is starting her journey with a huge head start in the market. She continues to create tools that help SLPs focus on what’s important: therapy.

Logo Family

Print Collateral

Visual Identity