For Traaple, I developed a complete brand identity, creating both visual and verbal strategies that align with the brand’s mission to simplify travel across Africa. My work included collaborating with marketing, product, and sales teams to create digital assets and marketing materials that drive engagement. I also produced comprehensive brand guidelines to ensure visual and messaging consistency across all touchpoints. I continue to support Traaple by refining these strategies to maintain brand cohesion and resonate with its evolving audience.