Kā‘anapali Ocean Resort Foundation (KORF) is a local foundation dedicated to caring for thier community and preserving the area of Kā‘anapali in Maui, Hawaii. I was tasked with developing a new, clean and approachable brand identity for the KORF team.
By integrating animal illustrations directly into the logo, one can understand immediately KORF's connection to nature, which is one of the core values of what KORF represents. The customized script font conveys the idea of imperfection, humility, and approachability for the everyday person; rooting their brand identity deeper in the community.
✨ check out jordantayloryoung.com for more project info ✨
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0 likes · 6 views · Sep 20, 2025
Developed a new, clean and approachable brand identity for the Kā‘anapali Ocean Resort Foundation team.
Timeline
Oct 1, 2022 - Oct 30, 2022
