ALPHARANK - Fintech Startup

ALPHARANK

Alpharank was voted best new technology by 1,000 bankers 2 years in a row. As a new company in fintech industry, Alpharank needed a strong and solid web presence that represents the brand. I was involved in their early stage to build their MVP UI that not only can be used and tested by financial institutions, but also acquire new users in the targeted industry. Because of complex user journey and the fact that Alpharank product deals with a lot of data, presenting numbers and metrics in a web application is a tricky challenge to solve. The user demographics and persona represents a group of unique targeted audience. People who deal with numbers in day to day basis may find it quite difficult to learn how to use another application, this will affect the user aquisition. Therefor Alpharank has to have a simple and intuitive user interface and a professional website