OpenAP Tv - Presentation Design

OpenAP Tv

OpenAP is accelerating the transformation of TV advertising by removing the silos across publishers.

Goal:

Our primary objective was to redesign OpenAP TV's presentations to align with their updated brand guidelines.

We aimed to create visually appealing and cohesive presentations that effectively communicated their brand message and values. The goal was to ensure that every presentation not only looked professional but also resonated with their target audience.

Creative Challenges:

One of the main challenges we faced was understanding and integrating OpenAP TV's new brand guidelines into the presentation design. The guidelines included specific color schemes, typography, and visual elements that needed to be consistently applied across all slides. Additionally, we had to ensure that the redesigned presentations were versatile enough to be used for various purposes, from internal meetings to client pitches.

Another challenge was maintaining a balance between creativity and functionality. While the presentations needed to be visually engaging, they also had to be clear and easy to understand. This required careful consideration of layout, content hierarchy, and the use of visual aids.

Our Solution:

To address these challenges, we began by thoroughly reviewing OpenAP TV's brand guidelines to ensure a deep understanding of their visual identity. We then collaborated closely with their team to gather insights and feedback on their specific needs and preferences. We developed a series of presentation templates that incorporated the brand's color schemes, typography, and visual elements. Each template was designed to be flexible, allowing for easy customization while maintaining a consistent look and feel. We also created a set of guidelines for using the templates, ensuring that all presentations would adhere to the brand standards.

To enhance the visual appeal and functionality of the presentations, we used a combination of high-quality images, icons, and infographics. These elements helped to break up text-heavy slides and make the content more engaging. We also paid close attention to the layout and content hierarchy, ensuring that key messages were highlighted and easy to follow. The results of our efforts were highly successful. OpenAP TV's team reported that the redesigned presentations were not only visually appealing but also more effective in communicating their brand message. The templates provided a consistent and professional look across all presentations, and the flexibility of the design allowed for easy customization. The feedback from both internal teams and clients was overwhelmingly positive, highlighting the improved clarity and engagement of the presentations.