Content creation can be time-consuming and requires a lot of dedication, patience and research.

Making quality content is a skill that creators develop over time as they add more and more new content. However, what if we told you that there are tools that can make your life as a creator, much easier?

Yes, you read that right! There are so many social media automation tools that can help you create high quality in really less time.

Most of these tools can help both creators and marketers reduce the time spent on similar tasks.

Eventually, you will be able to finish a job at hand in less time and have more time to work on content instead.

If you are new to social media automation, or not sure about which tools to use, we have you covered with a set of the best social media automation tools to use in 2023:

Social media automation is the process of simplifying social media tasks and reducing time for each task by using software tools.

In simpler terms, social media automation refers to using software or related tools to complete social media tasks like publishing and sharing content on leading platforms like Facebook, Instagram, and Twitter without manually doing the same.

Instead, we have automation tools that can be programmed to publish or share content that qualifies certain metrics or requirements automatically at scheduled timeframes.

This is useful when it comes to repetitive tasks that don’t require a lot of human touches to complete or have a general framework with different content.

With the right tools, you can create quality content and publish it without spending excessive time.

Most modern social media automation tools also come with a bundle of different features that can help you improve your content’s overall performance on the internet.

Just make sure that you do enough research and end up picking tools that meet and fulfil your requirements, rather than going for random social media automation tools.

Now, let’s take a look at our list of top social media automation tools to use in 2023:

Buffer is one of the most widely used social media marketing tools for all kinds of scheduling and publishing requirements of upcoming posts across all leading social media platforms.

Their scheduling functionality was an instant hit and made them a market leader in no time.

When it comes to automation features, Buffer offers plenty of features like analytics for your campaigns, scheduling functionality, and easy integrations with leading social media platforms like Facebook, Instagram, LinkedIn, and Twitter.

They also have a paid/pro feature that gives you access to Pinterest as well.

Buffer also offers a browser extension which is available for Chrome, Firefox, and Safari. They also have mobile apps for both iOS and Android.

Sprout Social is a much more advanced social media automation tool that has solutions to all your scheduling requirements.

They are also quite innovative when it comes to standalone features for automation.

For instance, you rarely get features and integrations like bot builder, automated scheduling, and message prioritization on any other social media automation tools. This is in addition to standard features like analytics.

With the bot builder, you can design and assign chatbots to automate customer interactions like auto-replies for Facebook and Twitter.

The message prioritization is also a very useful feature as it categorizes and keeps everything organized.

This makes it very easy for creators to send responses for top priority messages like brand collaboration requests sooner, rather than later.

If you are looking for an all-in-one place social media automation tool, then Hootsuite has you covered with all the automation and publishing features that you will ever need.

From having a search feature with a filter feature to find brand mentions, demographic data, and insights into how posts are performing to having dedicated analytics to track and measure performance, Hootsuite is built for creators.

Hootsuite is also well equipped with multiple integrations like Mailchimp, Asana, Trello, Zendesk, and Slack.

However, it is the ability to monitor and moderate multiple social media platforms in one place that sets Hootsuite apart from all other social media automation tools.

They also provide real-time reports on how each post is performing across social media platforms.

With extended enhancements like the ability to schedule up to 60 posts at once, CoSchedule is one of the social media automation with the largest scope of functionalities.

As the main objective of CoSchedule is to improve the efficiency of solopreneurs and marketing companies, it is arguably the best tool for companies and entrepreneurs that focus on consistently improving the content marketing effort.

Contrary to how most other social media automation tools work, CoSchedule integrates with WordPress to help share content on social media accounts at ease.

This social media automation tool also comes in-built with a “Top Content Report” feature which offers a lot of useful insights into social engagement rates of ongoing campaigns on social media.

With some of their advanced features like ReQueue, it is easy to reschedule the top-performing content, at the click of a button.

It is also worth pointing out that CoSchedule comes in a calendar format which makes it very easy to schedule and check the status of scheduled posts.

AgoraPulse comes with an extensive range of social media automation features like inbox, publishing tools, monitoring, and reporting tools, making it an all-in-one place for social media automation.

All of their tools are also loaded with really cool features!

For instance, the social media inbox helps you manage direct messages and comments across all social media platforms in one inbox. You can read messages, and send replies in one click.

The social media publishing tool can help you schedule, plan, and publish content from a single dashboard, and the monitoring tool lets you measure the performance of your posts.

AgoraPulse also has a dedicated social media reporting tool to easily generate in-depth insights and reports.

Some of the other features include but are not limited to the saved reply feature, keyboard shortcuts, and automated moderation.

If you are into influencer marketing or digital marketing in general, then BuzzSumo is a must-have social media automation tool that can come in handy at all times.

Thanks to some of their stellar features like the advanced filter option that lets you sort search results by duration and location to their enhanced analytics, and integration with leading social media platforms like Facebook, Pinterest, Twitter, and LinkedIn, BuzzSumo is a popular choice.

BuzzSumo is also ideal for any creators that always struggle with generating content topics, thanks to their ingenious keyword research tool.

You only need to enter a keyword or name of the domain and get a list of the most popular content instantly delivered on BuzzSumo.

BuzzSumo also comes as a very handy tool when it comes to link-building strategies as they easily recommend some of the most suitable content topics.

With integrations on leading social media platforms like Facebook, LinkedIn, Pinterest, Twitter, Instagram and TikTok, SocialPilot has you covered all aspects of social media automation.

One of the key advantages that separate Social Pilot from their competition is their access level feature that lets you decide who gets access to what features.

You have full control over adding team members, along with assigning accounts and access levels as well.

Apart from that, users also get access to a detailed analytics report with downloadable PDF social media reports, advanced social media publishing capabilities and audience targeting.

Just like some of their competitor platforms, SocialPilot also features a single dashboard monitoring system that lets you control social media accounts from different platforms in one dashboard.

For those who are not sure about buying SocialPilot, consider opting for the 14-day free trial to see if it works for you or not.

Meet Edgar is one of the standalone social media automation tools in the market today thanks to its unique scheduling and posting feature.

One of the highlights of Meet Edgar happens to be its posting feature wherein any post that gets scheduled will be automatically added to the library for later use.

This social media tool also comes equipped with social media integrations and can work with popular social media platforms like Facebook, Instagram, Twitter, Pinterest and LinkedIn.

Make use of Meet Edgar’s posting queue to schedule posts, well in advance.

Users also get access to a category based scheduling feature that can be used to categorize content and schedule them for publishing.

Meet Edgar also offers additional discounts to military and non-profit users.

Loomly is perfect for large team collaborations that usually require multiple access to a single account to moderate and manage social media platforms.

They offer an amazing interface with a clean layout and various calendar workflows that let multiple people handle drafts at the same time.

The social media automation tool also offers an enhanced interaction screen that can help you manage messages, track social media mentions and respond/interact with comments on various platforms.

They also come with integrations on social media platforms like Facebook and allows users to manage campaigns on Facebook from Loomly itself.

One of the best things about Loomly is that all their paid subscription plans come inbuilt with premium features like audience targeting, post preview, automated publishing, analytics and more.

Please note that you will need to upgrade your plan for more than two users working together. With the top tier plan for businesses, up to 30 people can collaborate on the same project, making it ideal for large business platforms.

Sendible is yet another social media automation tool that’s worth installing thanks to some of its many key features like geo-targeting, CRM enhancements, and social listening.

They are also well integrated with social media platforms like WordPress, Medium, Tumblr, and Blogger. Sendible also lets you upload videos directly to Twitter, Facebook and YouTube.

Another key feature of Sendible is that you can plan, schedule, and publish posts, images and videos to multiple social networks at the same time with their compose box.

You can also schedule social media posts, images and videos, well in advance.

That’s not all! Sendible also lets you set up best-performing content on repeat to help you keep your social media profiles active.

Another standalone feature that Sendible has is its dedicated customer support and unified social inbox to manage all your conversations in one place. You can also create custom reports as required with Sendible.