Turks in Tech represents a vibrant community of Turkish innovators, entrepreneurs, and technologists making their mark on the global stage. As the organization expanded its reach and influence, they needed a brand identity that could capture the energy of their community while projecting the professionalism required to forge meaningful partnerships and opportunities. When they approached us for a fresh identity, the challenge was clear: create a visual and verbal system that honors Turkish heritage while speaking the universal language of technology and innovation to a diverse, global audience.