Re-imagine traditional insurance
Michael Descharles
Re-imagine traditional insurance
Improve the acquisition journey with a focus on the early phases to increase quotes and buying ratio through trust, engagement and empowerment.
Context
78% of customers distrust insurance providers, we're facing a critical acquisition challenge. With user sign-ups dropping 8% to 19%, we must reimagine how we build trust and deliver convenience in a skeptical market.
The insurance industry has long struggled with a negative reputation, and many users are hesitant to sign up for coverage online.
Our goal was clear:
Conduct thorough for 3 month and 60+ users user behavior research.
Devise an effective UX strategy.
Impact
14%+ increase in acquisition by offering a quick price estimate before requesting personal information, building trust and streamlining the online insurance process.
We conducted:
3 month in-depth research
60+ users interview
A new mental model to understand how trust is form
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Posted May 20, 2023
Improve the overall acquisition journey with a strong focus on the early phases to increase quotes and buying ratio through trust, engagement and empowerment.
