Milieu | Branding & Website
Duties Design Studio
Overview
Milieu is a community of founders and investors working at the intersection of venture capital and private equity. For their launch, we defined their brand strategy and positioning, created a bold visual identity to embody their pioneering spirit, and developed an accompanying website to showcase their portfolio of ventures.
Key Deliverables
-> Brand Strategy -> Brand Identity -> Website
Challenge
The current landscape is abundant with venture capital and private equity firms all looking to gain a competitive advantage in the market. How could we assist a new player based in Norway to attract ambitious partners whilst still appealing to conservative investor groups?
Milieu already had a name and a growing portfolio of ventures, however these existed in isolation from any strategic groundwork or brand story. Lacking an identity, their existing website failed to reflect the aspirations of a company that champions bold innovation and progress.
Solution
We armed Milieu with an ownable visual identity that was rooted in Norwegian heritage and reimagined for the demands of a modern brand. The result balances sophistication and expressiveness through a contemporary graphic language to instil trust and fuel ambition. This laid the foundations for a challenger brand that wanted to be portrayed as pioneering, resilient and accountable.
