Figures | Naming, Branding & Website

Overview

Figures is a tech-driven accounting firm that transforms how businesses handle their finances through an intuitive AI-powered platform. To assist with their relaunch, we defined their brand strategy, developed a new company name, and produced a compelling visual identity and website.





Deliverables

-> Naming -> Brand Strategy -> Brand Identity -> Website



Challenge

From large established accounting houses to smaller independent operators, the financial services sector is an increasingly competitive space. How could we assist this Norwegian fintech to relaunch its offering and claim its position as a future-focused accounting business that is both innovative and trustworthy?

With a project timeline of just three weeks, we had several challenges to overcome. Their existing name felt more suited to a loan company, adding confusion for new clients and prospective partners. A generic and fragmented brand identity lacked any distinctive qualities, failing to support their desired positioning and ambitions. While they wanted to make financial tasks feel simple and even enjoyable for customers, the nature of accounting requires a degree of seriousness to maintain trust and professionalism.



Solution

We armed Figures with a simple and memorable name, supported by a flexible and holistic identity system that blended elements of the past, present and future to acheive its own unique aesthetic. Leaning into historical reference points, the brand concept highlights the convergence of technology and human brilliance as yet another cognitive leap for mankind in the field of finance.

The result was a dynamic and approachable identity that could confidently present a professional, trustworthy and human-centric fintech to the customer of tomorrow.