SAKI, an emerging organic cosmetics brand, sought a brand identity and packaging that would reflect its commitment to purity, sustainability, and elegance. The challenge was to create a cohesive visual language that resonated with eco-conscious consumers while maintaining a premium aesthetic.

Understanding the essence of SAKI, I crafted a branding and packaging strategy that seamlessly blended nature-inspired elements with minimalist sophistication. The goal was to evoke a sense of purity and trust through:

Visual Identity: A refined logo and color palette that capture the brand’s organic essence.

Typography & Graphics: Elegant, clean fonts paired with subtle botanical illustrations.

Sustainable Packaging: Thoughtfully designed tubes, boxes, and bottles that emphasize eco-friendly materials and functionality.

Each element of SAKI’s packaging was designed to be visually appealing and environmentally responsible:

Tubes & Bottles: Sleek, ergonomic forms with soft, earthy tones that reflect the brand’s natural ingredients.

Boxes: Crafted from recycled materials with delicate embossing to enhance the tactile experience.

Labeling & Detailing: Simple yet informative design, balancing aesthetics with clarity.

The new branding and packaging not only set SAKI apart in the organic cosmetics space but also strengthened its brand perception. The designs created a seamless connection between the product and its eco-conscious audience, driving engagement and brand loyalty.