Helping connect landlords and tenants — a UX case study

Ayda Oz

Main 5 challenges for tenants;

Creating a tenant application and be able to apply any property with one click.
Paying rent via Pinql and be able to track past payments.
Signing contract with Landlord via Pinql.
Be able to hire a service from Pinql’s offered services such as repairment for your place and send the invoice to your landlord within the platform.
The tenant can verify their account to get a personal profile page with all the needed information listed and can share it anywhere.

Main 5 challenges for landlords;

As a landlord seeing applied tenants to their property/properties and be able to see document(income etc) of each applicant easily.
Doing inventory fixtures with the Pinql app easily by following the directions and storing information within the app.
Hire service for a repairman, cleaning service, etc into the platform and pay online.
Subscribe monthly to Pinql Rental Manager and let Pinql do the management for you.
Create a contract and send it into the platform with one click to the tenant.

Main 5 for both;

Connecting landlord and tenant with a ‘matching’ feature.
Easy communication between Landlord and Tenant.
The landlord can invite tenant to rent a property via chat quickly.
Signing up or filling up all needed documentation into the platform by both sides.
Easily pay or receive rent via Pinql and track past.

The problem;Connecting features to each other for sure.

— Find Perfect home for yourself

-Tenant landing leads the user to do the search quickly. They can either search with specific details or type the city hit the search directly to start seeing properties around. To see property listing signing up/in is not mandatory.
- However, Landlord landing is more focused on creating accounts and publishing the landlord’s property.
Homepage (Tenant landing)

User Persona

-Persona age; 20–65
-Landlords and potential tenants
The app directly lands on the property listing, if the user allows location tracking, Pinql shows nearby properties to potential tenants
However, landlords land on a page where they are encouraged to list their property and subscribe to Pinql manager.
The why behind keeping landings different for Tenant and Landlord, is to focus on what matters most for each persona and make users achieve their goals in the platform faster. Besides, there is always a switching account option for users so that even though a user signed up as a Landlord, he/she can always switch to tenant.

Tenant landings

App landing view options for tenants
Property Listing view options for tenants

Landlord landings

Where Landlord lands. (their own property list)

Tenant applying to a property

As a landlord seeing applied tenants to your property and be able to see document(income etc) of each applicant easily is important. So each Tenant when they sign in to Pinql they need to fill up a tenant application form to create their profile (profiles can also be certified to gain trust) where Landlord can see details about them such as income, if a partner is also applying along with applied tenant etc..
This allows landlords to have a quick idea about applicant so to decide whether to go further or not.
Tenant’s applicant profile — Certified.
Property details and where apply action happens by tenants
Applicant list view that Landlord sees

Doing payments and paper works via Pinql

Doing payments and paper works via Pinql features lets both side to track history in one place and gives the feeling of full control over the rental.
Communication and invitation action place to start the process.

Steps of Renting with Confidence

Confidence is the most important thing that a product needs to give to their user.
To create the confidence, Pinql needed to cover all needed information in contract. There for it comes with a little long lease creating process but all digital and prepared up to the law of France.
App first 5 of lease screens.
App full steps
Desktop version

Next step is to do the inventory fixture;

Meaning that Landlord needs to check property if anything is broken or damaged before handing over the property and note it in the Pinql’s inventory flow. So that Tenant can see all reported problems via app before renting and sign the lease along with it. This allows much more confidence even the tenant didnot see the property in real-time.
Inventory fixture steps

After completing these steps, the last is paying the rent via Pinql;

Paying rent via Pinql each month keeps the record of payment history for both side, along with keeping safe of both side rights.
Tenant’s Overview page for rented flat. all needed data and actions.

It’s important to give a path to users to follow, instead giving a lot of options at once.
Thank you! — Ayda Oz.

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Posted Jun 23, 2023

-Tenant landing leads the user to do the search quickly. They can either search with specific details or type the city hit the search directly to start seeing …

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