Replo - Shopify Website Build | Colors & States

I developed Fable Fish’s eCommerce website using Shopify and Replo, focusing on a clean, conversion-driven design that reflects the brand’s modern and ocean-inspired identity.

The highlight of this project was the custom product page experience: each of the four SKUs dynamically updates the page to display its own color variations, images, and product details without reloading. This setup delivered a seamless and highly interactive browsing experience—allowing customers to explore multiple product options in one unified view.

Full front-end development and Replo component integration

Advanced Shopify logic to sync SKU selections with color variants

Optimized layout for smooth transitions and fast load times

Implementation of scalable product templates for future collections

This project stood out for its technical depth and UX precision, combining Shopify’s flexibility with Replo’s visual control to create a truly interactive product showcase.