The Crown Sessions

For DJ Juani Reyes, we developed a key piece of his visual identity: a flaming crown that symbolizes his energy, passion, and connection to fire—an essential element in both his personality and music.

The project started as a looping animation to accompany his DJ sets on YouTube, but it quickly evolved into something bigger: the design of an exclusive crown that could not only work on screen but also be physically crafted and used in his live performances.

In my role, I led the creative direction and conceptual development, ensuring the crown had a powerful and meaningful aesthetic. Bruno Depaoli was responsible for designing, modeling, and animating the 3D piece, bringing it to life with impressive detail.

The final result includes:

A looping video with customizable introduction text.

A highly detailed 3D model of the crown, designed for future use in branding and stage production.

This project not only strengthens Juani Reyes' image but also establishes a strong and symbolic visual foundation for his artistic evolution.