Paul’s Boutique is a vintage clothing store in Zürich. They wanted a website that presents their collection online and gives people an overview of what’s available in-store. The goal was to build something functional, fast, and visually connected to their shop.

I designed and built the website in Framer. The layout follows a clear grid system that highlights the product photography and categories. The color palette and typography are inspired by vintage prints but remain restrained to keep attention on the clothes. Small hover effects and page transitions give the site a smooth, finished feel without slowing it down.

The structure was kept lightweight to make updates quick and efficient. The client can add new products or change categories directly through Framer’s CMS without any technical knowledge.

Custom website design and build in Framer

Product grid and category structure

Mobile and desktop optimization

Hover and scroll animations

CMS setup for easy product updates

The new website gives Paul’s Boutique a clear and functional online presence that reflects their store identity. Customers can now explore new arrivals and key categories directly on the site. The result feels authentic to the brand and helps the shop stand out among other local vintage stores.