* Overachieved AOV targets H2 2021 (100.95%), top contributor across Outer Cities
* 3x merchant outreach through streamlining existing processes of campaign participation,
increasing merchant engagement and brand participation by +37.5% H2 2021
* 130% increase of Signature merchants with 100% retention, record-breaking GMV contribution,
while increasing overall AOV and maintaining high Value per Outlet H2 2021
* Exceeded growth targets 105% H1 2021
* Doubled City GMV in 6 months, averaged 136% vs target in Q3, 104% vs target in H2 2020
* Doubled Exclusive Merchants in 6 months that contributed +4% towards overall target H2 2020
* Doubled GMV contribution of Signature Merchants by growing existing accounts through
campaigns and sourcing new high potential merchants to convert H2 2020
