Brand Identity - BULLDOG DELIVERY

Toni Saptoadi

Brand Designer

Graphic Designer

Content Creator

Adobe Illustrator

Adobe Photoshop

Google Apps

Meet - Bulldog Delivery

A company operating in the food delivery service sector

1. Brand Identity Design

The Bulldog Delivery logo carries modern, elegant and minimalist style.

2. Logo Visual Idea

The Bulldog Delivery logo is made in a minimalist style and elegant, the type of logo used is logo mark and logo typeThe Bulldog Delivery logo has a pin point, bulldog stylization and the wheel as a symbol of company representation food delivery

3. Clear Space

“Everyone needs a little personal space”

To ensure integrity and legitimacy from the logo, the surrounding area should be directprotected. If logo type or full name is used in the surrounding clear space 50%, the height symbol must be set. In special circum stances, if 50% clear zone is not available or possible.

4. Brand Colors

5. Logo Variations

Possible logo variationsused

6. Monochromatic Logo

You can use the logo withbackground of the primary palette.

7. Size of Logo

“Good things come in small sizes”

There is no specified size for media BD logo. Scale and proportions are determined by available space, aesthetics, function and visibility. There is no maximum size set for logo. Minimum size when printed is 0.8. For digital purposes. The minimum size that can be used is 100px.

8. Logo Placement

“Everything in it’s right place”

Avoid placing the logo in the middle of the area. In every landscape or vertical logo format. The selected one can be placed in any corner position on the right or left.

9. Logo Misuses

To regulate the integrity of the bulldog logo Delivery and also promote consistency brand, it is important to use an existing logo described in the guidelines. The following example shows an illustration misuses (which should not be used) on logo media

10. Apps Icon

11. Typography

12. Illustration

Selected concept illustration is a flat style where you can get it represents friendliness and creativity.

13. Imagery

Photographic concepts are used to capture activity everyday related things with food and drink delivery, the concept to create consumers was in that room.