Logo design for a website.
Shraddha G.
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Posted Nov 25, 2023
"SETU: Startup platform merging Health, Wealth, Purpose. Designed logo symbolizing bridge, values integrated. Reflects progress, guides founders. Tailored for
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Client: SETU, a startup networking platform based on the three pillars of Health, Wealth, and Purpose.
Objective: Create a logo symbolizing the concept of a bridge (reflecting SETU's Sanskrit meaning) and representing the foundational values of health, wealth, and purpose.
Target Audience: Startups focused on making a positive impact on society.
Goal: To visually convey the idea of bridging the gap for founders in their startup journey through a logo that encompasses health, wealth, and purpose.
Key Elements for Logo Design:
Bridge Symbolism: Incorporate visual elements representing a bridge, signifying SETU's role in bridging the gaps for startup founders.
Health, Wealth, and Purpose: Integrate subtle yet recognizable symbols or imagery associated with health, wealth, and purpose within the logo design.
Positive Impact: Use colors, shapes, or symbols that evoke a sense of positivity, progress, and social impact to resonate with the targeted socially-conscious startups.
Sanskrit Inspiration: Infuse elements inspired by Sanskrit or bridge-related motifs to honor the name's linguistic roots.
Simplicity and Versatility: Ensure the logo design is clean, easily recognizable, and versatile across various mediums and sizes.
Outcome:
The final logo for SETU embodies a sleek and minimalist design, where the "t" in "SETU" is creatively transformed to represent the three pillars—Health, Wealth, and Purpose. This incorporation cleverly merges the pillars seamlessly into the wordmark, showcasing the foundational values of the platform within the name itself.