This is a custom Framer template design and responsive development project for a medium to large architecture agency with numerous successful projects, a strong team, and glowing testimonials from happy clients. The template is designed to showcase their featured work, highlight their legacy and exceptional services, and help them stand out in a highly competitive market—where almost every firm is making a strong positive impact. Building authority through a well-crafted website is a top priority for them.

As a designer, the goal was to create a website that addresses multiple objections and objectives (some already mentioned above), while also fulfilling the agency's desire to stand out. The design had to impress even highly knowledgeable, educated, and experienced potential clients who are actively exploring competing firms. If such a client visits the website, the goal is that they no longer see this agency as just another option—but instead trust, admire, and feel eager to work with them.

At first, this project seemed complex on paper and in the beginning stages. But thanks to key principles and practical skills I learned during my UX Design Specialization by Google, I was able to move forward confidently. I started by researching the competition and conducting market analysis. Then, I created a detailed persona of the ideal client, their pain points, expectations, current mindset, and desires.

After that, I moved into wireframing, followed by high-fidelity designs, and eventually development. This all came after testing, such as A/B testing, usability tests, and gathering real feedback from users (thanks to the valuable network I’ve built on LinkedIn)

High Fidelity Design of Custom Web Design: