The brand only had a strategy and needed a lot to figure out which is :
Brand name.
Logo.
Brand guidelines.
Stationery.
About the brand:
Avaris is a photo/video editing company in the niche sector of real estate, the company provides premium work with emphasis on fast turnarounds.
Logo breakdown :
The company wanted to emphasize its Egyptian origin and culture, and so it was incorporated in the logo by way of making the "Egyptian Scarab" in the logo in addition to the company name Initial A+V