The visual identity for Heatstroke is rooted in expressive c...
Blanca Doba
The visual identity for Heatstroke is rooted in expressive chaos and nostalgic rebellion, drawing heavily from Y2K aesthetics and early-2000s consumer pop culture. Designed to disrupt the typical hot sauce category, the branding embraces a maximalist, emotionally charged look that blurs the line between product and performance. This project was a love letter to Y2K nostalgia, dramatic cravings, and the girls who carry hot sauce like it’s lip gloss.
#ShareYourWork
Like this project
Posted Oct 18, 2025
The visual identity for Heatstroke is rooted in expressive chaos and nostalgic rebellion, drawing heavily from Y2K aesthetics and early-2000s consumer pop cu...
