As a UX/UI designer and researcher, I designed the landing page to build trust and engagement. I conducted in-depth research to understand user needs and crafted a layout highlighting key services while ensuring a seamless experience. I created a flow that instilled user confidence by incorporating trust signals like testimonials and partner logos. My design balanced crucial information with an engaging introduction, helping FinanceFlow earn client trust and loyalty.

To design a Finance flow web landing page:

Phase 1: I explored the problem and solution domains to find a design solution that best fits my client's requirements.

Phase 2: I designed personas to understand and visualize the solution, its need, and how that solution will bring ease to user life.

Phase 3: I did ideation, font selection, image selection, and color selection.

Phase 4: Worked on sitemap and navigation structure. The goal was to come up with something that enabled the users to find out all the relevant information easily.

Phase 5: Prototyping.