Client: Anthony Pennacchi & Sons (Pennacchi Industries)
Website:https://pennacchiindustries.com/
Industry: Masonry, Waterproofing & Building Restoration
Service Areas: NJ, NY, PA
Project Overview
Anthony Pennacchi & Sons is a legacy construction and restoration company serving the tri-state area since 1947. Despite strong offline credibility, their website needed technical and content-level optimization to compete in modern search engines and AI-driven results.
The project focused on SEO + AEO (Answer Engine Optimization) to improve visibility, performance, and search clarity while preparing the site for evolving search behaviors.
Goals
Improve organic search visibility for service-based keywords
Fix technical SEO and crawlability issues
Optimize content for AI search, featured snippets, and answer engines
Improve website performance and user experience
Before Optimizations
Challenges
Technical SEO gaps affecting indexing and page health
Service content not structured for search intent or AI summaries
Performance and internal linking inefficiencies
Opportunity to strengthen local and service authority
Before SEO and AEO Optimizations
Strategy & Execution
1. Technical SEO Audit (Sitebulb)
Identified crawl, indexation, and structural issues
Analyzed page depth, internal links, and broken elements
Reviewed performance signals and Core Web Vitals
2. On-Site SEO Optimization
Optimized meta titles, descriptions, and headings
Improved internal linking between service pages
Cleaned up page structure and content hierarchy
Enhanced image optimization and accessibility
3. AEO (Answer Engine Optimization)
Reworked service content into clear, question-answer formats
Optimized copy for featured snippets and AI summaries
Improved semantic clarity and natural language flow
4. Performance & UX Improvements
Reduced unnecessary page load elements
Improved mobile responsiveness
Enhanced layout and content readability
Results
Improved crawl health and indexability
Stronger visibility for masonry, waterproofing, and restoration searches
Better alignment with local and service-based intent
Website optimized for both traditional SEO and AI-driven search engines
More authoritative and future-ready digital presence
After Optimizations
Tools Used
Sitebulb (Technical SEO Audits)
Manual On-Site SEO & AEO Optimization
Performance & UX Best Practices
Outcome
This project helped transform Pennacchi Industries’ website into a search-optimized, AI-ready platform that reflects the company’s decades-long expertise while positioning it for sustained organic growth in competitive local markets.