High-End Fashion Identity | THE NOUVELLEATTIRE

Nouvelle Attire is a self-initiated fashion brand concept exploring what understated luxury looks like when it's built with full creative control — no client feedback, no compromise.

The visual direction started from a single idea: quiet confidence. From there, every decision — the high-contrast serif, the muted earthy palette, the selective use of grain — was made to serve that one idea without diluting it.

This is the kind of identity I build when the brief is just a feeling.

Brand concept, identity system, typography, color, and guidelines

Design by : Islahhakim Let’s connect on Instagram : Islahhakim

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Designed by Islah Hakim | Norka Works Open for branding projects. Let's talk → norkaworks@gmail.com

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