The Story

The client wanted a brand for his Limousine Service. He is a small business owner who has worked for many years but didn't know the importance of having a solid brand to reach his clients.

I worked with the client by talking to him about the importance of having a brand and aligning his values and work ethic with how he wanted to be known by his clients.

We worked through various possible names for the company and landed on Zenith Executive Limo, a luxury transportation service specializing in black car and SUV services in the New York City Metropolitan Tri-state area. The company provides high-quality, reliable, and discreet services for executives, celebrities, and other high-profile clients. Their offerings include airport transfers, business travel, and other premium transportation needs, emphasizing comfort, safety, and privacy. Zenith prides itself on its professionalism, privacy, punctuality, and the elegance of its fleet.

For the logo and color palette, I researched the many limousine companies in the tri-state area and noted they were often black and bright yellow gold with similar generic colors. Since we wanted to cater to a luxury clientele and avoid blending into the noise in this field of work I opted for the palette below which conveys trust, elegance, and professionalism.

Palette Visualization

Logo Design and Variations

Website

Services