Video Branding Broadcast Packaging for The Pet Collective [10M+]

The Pet Collective was launching the Howl-O-Ween Costume Edition across TV and YouTube. A series with one big creative ask: turn the everyday into the magical, on cue. Filming real animals in costume at this scale wasn't practical, so we created AI-generated animal characters instead, animated them together, and built a friendly, welcoming environment that felt just as alive.

The concept centered on a cat witch arriving mid-scene on a broom, casting a spell that transforms a normal pet world into a spooky one. From that single moment, we built the entire visual identity: a system that carried the spell into every costume reveal, every transition, every screen. Playful enough to match the brand's voice, polished enough for broadcast, and consistent across every cut.

Logo Howl-O-Ween Costume-Edition | The Pet Collective