Verve & Vine | Brand Identity

About Verve & Vine Verve & Vine is a high-end, eco-conscious grocery store that specializes in locally sourced, organic, and sustainably packaged products. We focus on farm-to-table produce, artisanal goods, and wellness products. Our goal is to cultivate a lifestyle that balances health, environmental awareness, and community. Our stores are designed to feel welcoming and vibrant, with an emphasis on quality and aesthetics.

Art Direction We’re going for a minimalist, natural, and slightly vintage aesthetic, reminiscent of farmers' markets. Our colors are earthy tones like olive green, deep terracotta, and soft cream, paired with clean, modern typography. We use textured backgrounds like linen or paper to add warmth. Imagery should feel authentic and handcrafted—pictures of fresh produce, local farms, and people enjoying healthy, natural foods.