Servicing local surgeons in San Diego, I was able to create search engine optimized content following high performing keywords (i.e. mommy makeover san diego, tummy tuck near me).

I crafted a content strategy that included twice weekly posts outlining the procedures to cater to a female audience considering the procedure, and looking for additional information on what was required.

I start my keyword research process by looking at Google Search Console, MOZ, and/or Google Analytics to understand what is currently driving traffic as well as the external opportunities available in the San Diego market. From there, I build out a plan of what is low effort, high impact content that would be highly converting (i.e. informational content converts better than testimonials. Testimonials tend to be upper funnel but garner more social following and clout that is able to be used as atomic content on review sites).