A layered SMS and email marketing campaign promoting the brow shaping & tinting service, featuring conditional branching for engagement tracking and custom email templates designed to match the spa's brand.

Dedicated appointment booking automation for brow services — covering booking confirmation, reminder sequences, and status tracking to keep the calendar organized and reduce no-shows.

This project focused on creating a more connected marketing and booking workflow for a spa business. The objective was to help organize leads, appointment communication, and follow-up activity within one CRM-based process.

I built a GoHighLevel automation system designed to support lead follow-up, booking workflows, and customer communication. The setup brought marketing activity and booking-related communication into a more structured process.

The workflow was designed to help the business respond consistently to new leads, manage booking steps, and continue communication before and after appointments.

GoHighLevel

Lead follow-up automation

Booking and appointment workflows

Customer communication sequences

Marketing automation

CRM organization for spa operations